Case studies

Three events that had nothing in common except the problem.

A programme too dense to read. A show floor too big to walk. A room where everybody came to sell. Same agent, on WhatsApp, no app to install. Here is what each one produced, with the denominators left in.

FOST New York 2026

238

recommendations made

Five conferences, one badge, and an attendee who cannot read the program.

A quarter of every active conversation was the same job: filter this programme for me. The audience turned out to have come for one converged topic, not five conferences.

1,306 registered · 195 sessions · 34 sponsors · two days

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VivaTech 2026 · Hub Institute

1,672

recommendations made

The floor was unwalkable. Every delegate who asked got one they could walk.

Nobody was sent a message. Every conversation started because an executive finished a guided tour, scanned a code and kept going on their own.

2,996 exhibitors indexed · 260 sessions · three tour days

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Les Entrepreneurs Haute-Garonne 2026

69%

arrived with a stated target

Twenty minutes across a table. The whole event turns on who is sitting there.

Seated back-to-back meetings only pay if the person opposite is the right one. Sena found out what each member was hunting before the tables were set.

462 members · 209 at Speed Business · Toulouse

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